International eCommerce in the card not present space is growing fast. This was the motif of CNP Expo 2013. The event, held in May in Orlando, Florida, provided an excellent forum to meet international eCommerce leaders and to have a dialogue on trending topics for the card not present industry, such as chargeback management, cross-border eCommerce, PCI compliance, mobile payments ecosystem, global expansion, PSPs vs. merchants and many others.
Erik Wahl, the acclaimed graffiti designer, opened up the conference and charmed the audience with an outstanding presentation about creativity and eCommerce. On U2 rhythms, he emphasized that in this big CNP space, if one wants to expand internationally it will have to deal with different cultures, politics, and regulations which do not always align. Mr. Wahl advised that one’s focus should center on the human interaction and not on the transaction itself. Countries should interact, not just transact.
Given the mix of PSPs, merchants, analysts and industry experts gathered together, CNP Expo 2013 focused on the quality of the meetings and dialogue, highlighted by many insightful panel discussions. Participants gained significant value by discussing some of the very hot topics of the payments industry, such as international eCommerce and the explosion of mobile eCommerce. Selling in 180 countries is a clear trend in the card-not-present sector; in 2012 eCommerce sales were about 6% of world’s economy and counting and merchants are rapidly, expanding to sell their products in new markets around the world in different currencies.
The CNP Expo emphasized that the international eCommerce landscape is changing and merchants are inking partnerships with trusted processors that can support their international expansion. Additionally, companies active in the international eCommerce arena should work with a vendor or data provider that can demonstrate measurable ROI and can bring value and expertise to the table. Data set, accuracy of both online and offline identity data, and scale must be considered in order to properly architect an international processing solution that enables a merchant to prosper in multiple markets while protecting against fraud in the card not present ecosystem.
Last, but not least, as part of the exhibition, CNP Expo included the CNP Awards – an annual event that honors the products and solutions CNP merchants rely on most to increase sales. Check the official website to find out more about the winners, the jury, the criteria, and also about the award Payvision has received.